Michigan Farmer Market Vendor Journey Map and Recorded Presentation

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September 12, 2025 - <dilisima@msu.edu> in collaboration with Amanda Shreve and Emily Britton

The Michigan Farmer Market Vendor Journey Map is designed for first-time farmers and food producers interested in selling their products at a Michigan farmers market. The Journey Map walks prospective vendors through every step. Whether you need help finding a market, understanding licenses and regulations, or gearing up for your first ever market, we’ve got you covered.  

The journey map is jam-packed with resources and insight from farmers market professionals so you can jump start your journey with confidence. 

 

Resources

Michigan Department of Agriculture and Rural Development 

Michigan Farm Fun 

Michigan Farmers Market Association 

Michigan State University Center for Regional Food Systems 

Michigan State University Extension 

Michigan On-Farm Produce Safety 

United States Department of Agriculture 

Per the USDA announcement on July 15, 2025, the Regional Food Business Centers program was terminated, prior to its original end date of July 2028. Because of this, the Great Lakes Midwest Regional Food Business Center halted operations on September 15, 2025 and was unable to responsibly launch the Business Builder Subaward program. Please see our related press release. Resources intended to help food and farm businesses will remain freely available on this website and additional resources can be found at foodsystems.msu.edu/resources 

About the Great Lakes Midwest Regional Food Business Center   

The Great Lakes Midwest Regional Food Business Center was dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) coordinated the Great Lakes Midwest Regional Food Business Center comprised of network coordinators – Chicago Food Policy Action Council (IL), Northwest Indiana Food Council (IN), Food Finance Institute of the University of Wisconsin System (WI), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems – who sought to take a transformational, rather than transactional, approach. Learn more at glm-rfbc.msu.edu 

 

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